Capstone project

Mini Project: Poster Redesign

Apply the full path to a simple event poster so one message reads first and the rest supports it.

Redesign one small event poster end-to-end. You do not need new tools or new assets — the goal is to use every principle from the path on the same piece.

35 min Practice-focused CapstoneApply the path

Principles you will apply

  • Visual hierarchy
  • Contrast
  • Spacing and grouping
  • Typography basics
  • Color systems
  • Layout and composition
  • Simplify and edit

Starting material

A busy poster with the right pieces in the wrong order.

The starting card has a title, date, description, and an action — but every element is competing. Your job is not to redraw it; it is to make decisions about what should lead.

Mini project preview showing a poster redesign with clearer hierarchy and supporting details.
Mini project starting card with decorative chips, competing accents, and a crowded action area.

Studio workflow

Seven small decisions, in order.

Work top to bottom. Each step should take two to four minutes. Do not jump back to polish until the last step.

  1. Choose the main message

    Pick the one line the viewer must read first. Everything else is supporting.

  2. Group related details

    Place date, location, and description into a tight chunk separated from the headline and the action.

  3. Create type hierarchy

    Give the headline real size, keep the supporting line smaller, and set body text to one calm size.

  4. Set a small color system

    Use a neutral base, dark ink text, and one accent color for the action. Cut every other accent.

  5. Arrange the scan path

    Decide where the eye starts, where it pauses, and where it lands. Align everything to one structure.

  6. Remove visual noise

    Delete decorative chips, duplicate labels, and competing accents. Keep only what helps the message.

  7. Review against the checklist

    Walk the principle checklist below before calling it done. Edit one more thing if any item still feels off.

Principle checklist

A quiet pass before you finish.

Walk each item with the squint test or the three-second test from earlier lessons. This is a static reference — there is no saved state.

  • Main message is obvious within three seconds.
  • Supporting details read as one group, not loose lines.
  • Body text is comfortable to read, not crowded.
  • Accent color has one clear job, not several.
  • Action area is visible but not louder than the headline.
  • Decorative elements do not compete with the message.

Self-review rubric

Rate each area on three honest levels.

Pick the closest level for each area. You do not need to score yourself — you need to know where the next edit lives.

Area Needs work Clearer Strong
Hierarchy No element clearly leads. The eye still searches. One element leads, but supporting parts are close in weight. The first read, second read, and action are all obvious.
Spacing Most gaps look the same, so nothing reads as a group. Some groups are clear, but a few boundaries blur. Related items sit close, unrelated chunks have visible breathing room.
Typography Multiple sizes or weights compete for the same role. Three or four roles are visible, with one or two near-duplicates. Each line has a distinct role and a comfortable size.
Color Several accents fight for attention. One accent leads, but a second still competes in a small area. A calm neutral base and one accent doing one job.
Layout Elements drift off any visible structure. Most items align, but one or two break the structure without a reason. A clear focal area, an aligned supporting group, and an intentional action position.
Editing Decorations were added to fix confusion that deletion would solve. Most decoration is justified, with one or two leftover ornaments. Every remaining element earns its place.

Final reflection

Write one sentence about your strongest edit.

Finish with one sentence: “The edit that made the biggest difference was ___ because ___.”

Reference shelf

Your useful examples start here. (0)

Keep before/after examples, lesson notes, and patterns you want to reuse when you design your own work.

Notes are saved only in this browser.

Capstone ready

You have walked the practice path.

This is a static MVP preview, so completion is not saved. The studio is here whenever you want to apply the path to a new piece.

No real progress is tracked. Capstone state is illustrative only.

Back to path View progress