Practice

Set clear campaign type roles

Train your eye for type hierarchy that separates claim, proof, details, and action without adding extra fonts.

Visual comparison

Which promo sets clear type roles?

One promo asks every line to sound important. The other sets readable support copy first, then lets the claim and action take distinct roles.

Select an option to see the design reasoning.

Spot the problem

Spot the weakest type role

This card has the right elements, but one type role is fighting the others. Pick the area where the typography is doing the wrong job.

Choose the role that is louder than it should be

Select an area to see what is competing.

Reflection prompt

Where will you cut a type role?

Write one sentence: “I will quiet ___ and lift ___ so the type roles stop competing.”