Practice

Shape the campaign scan path

Train your eye for compositions that move from hook to proof to action without making the viewer hunt.

Visual comparison

Which composition creates a clearer campaign path?

One layout scatters parts with no shared structure. The other uses a content-fit grid, shared edges, and one clear endpoint.

Select an option to see the design reasoning.

Spot the problem

Spot where composition breaks down

This layout has the right pieces, but one area is fighting the scan path. Pick the zone where composition is doing the wrong job.

Choose the zone breaking the scan path

Select an area to see what is breaking the path.

Reflection prompt

Where will you fix the scan path first?

Write one sentence: “I will align ___ to ___ so the eye stops wandering and finds the action.”