Practice

Choose campaign contrast with intent

Train your eye for the contrast move that should carry the campaign claim while proof and action support it.

Visual comparison

Which card uses one dominant contrast lever?

One card lifts the claim with a single clear lever. The other spreads near-equal contrast across the claim, details, and action.

Select an option to see the design reasoning.

Spot the problem

Spot the weakest contrast move

This launch card has the right elements, but contrast is misallocated. Pick the area where contrast is doing the wrong job.

Choose the area pulling value contrast away from the headline

Select an area to see what is competing.

Reflection prompt

Which contrast lever is doing the work?

Write one sentence: “The dominant lever on this piece is ___, paired with ___; I will quiet ___ so it stops borrowing the same contrast.”