Practice

Give every brand color a job

Train your eye to see whether color supports brand recognition, hierarchy, and action instead of decorating every block.

Visual comparison

Which campaign uses color as a system?

One campaign treats color as decoration. The other gives surface, ink, brand, and action colors separate jobs.

Select an option to see the design reasoning.

Spot the problem

Spot the weakest color role

This card has the right elements, but color is causing the biggest confusion in one area. Pick the zone where the color decision is hurting the read.

Choose the area where color competes instead of guides

Select an area to see what is competing.

Reflection prompt

Where will you quiet a color first?

Write one sentence: “I will quiet ___ and keep ___ as the only accent so the action stays clear.”